View Post

The Future of Cars is Here

Driverless cars will warrant major changes to vehicle interiors in the coming decades, and everyone’s still trying to figure out what to do with the steering wheel. Some companies have shown autonomous concepts with retractable steering wheels or no steering wheel at all. Jaguar has another idea altogether with its “connected steering wheel of the future” called Sayer. Apparently, Jaguar …

View Post

Land Rover Discovery Sport Races Six Sled Huskies

Land Rover took on man’s best friend in Finland to see if its 2018 Discovery Sport was up to the challenge. Finnish middle distance champion, Laura Kääriäinen, and her team of six sled Huskies raced a new Disco that packs a 2.0-liter four-cylinder engine with 286 horsepower under its hood, deep inside the Vesileppis Ski Tunnel. The canine friendly crossover …

View Post

Birchwood Excites at Athena Leadership Event

Birchwood Automotive Group invited the Athena Leadership members to an event hosted by the Jaguar, Land Rover, Volvo store. This excitement-packed event focused on providing Athena leaders opportunities to network and build relationships while experiencing driving thrilling vehicles. Both Birchwood Automotive Group and Athena Leadership are dedicated to advancing young women in leadership. Through mentorship, networking, community involvement and peer …

View Post

The New Jaguar XE SV Is Absolutely Insane

Ever since Jaguar teased us with images of its newest Special Vehicle Operations creation, the XE SV Project 8, we’ve been dying to see the completed product. Now, the car is fully unveiled, and boy does it look wild. Let’s get right to the good stuff: The XE SV Project 8 is equipped with a 592-horsepower 5.0-liter supercharged V8, connected …

View Post

Why Everyone’s Talking About The New Land Rover Discovery

With plenty of power, space for the whole family, and the ability to decimate rough terrain, the Land Rover Discovery is the perfect do-it-all and more Land Rover. But don’t just take our word for it, see what everyone’s saying below. “The interior is a calm oasis, bereft of wind noise, with comfortable seating for as many as seven passengers. …

View Post

You’ve Never Seen a Range Rover Like This…

The Range Rover Velar is like no Ranger Rover before. The Velar is the exact name used for the very first Range Rover prototypes in the late 1960s. It would be an understatement to say that it is visually stunning because it’s just so much more. Featuring big wheels, a tall beltline and an almost coupe-like profile over appealing proportions. …

View Post

The New Meaner, Faster, and Louder 2018 Jaguar F-Type

One of the best looking cars on the road, the Jaguar F-Type just got better. With a slight facelift, and there’s a new model in the F-Type line, the 400 Sport and as the name suggests, its 3.0-liter supercharged V6 that puts out 400 horsepower. Along with the power upgrade, the Jaguar F-Type 400 Sport now gets standard F-Type’s Super …

View Post

The 2017 Jaguar F-Type R is the coupe to rule them all.

The 2017 Jaguar F-Type R is the perfect balance between completely insane power, handling, comfort and unforgettable looks. Jaguar has always taken pride in the design of their vehicles, and the F-Type is guaranteed to turn heads no matter the occasion. With crisp shifts and unmatched power coupled with an elegant and refined interior, the F-Type is a car that …

View Post

Watch a Range Rover Sport Do the Impossible

Tackling the roads of Winnipeg may seem like offroading for some, however, one look at a Range Rover screaming down the side of the Alps will make our roads look like the lap of luxury. Watch the video to see the intense scenery of the 15 KM decent at speeds up to 155 km/h Shop our inventory of Range Rover …

View Post

2016 Jaguar F-Type Overview: Unleashing the Beast Within.

Overview Many fine works of art are showcased in a gallery or museum; unless it’s a Jaguar F-Type. Crafted to deliver an invigorating driving experience by fusing agile handling with reformed power and performance, the F-Type shines in all environments. Crafted with your choice between a roaring V8 or purring V6, both coupled to a Roots-type twin vortex supercharger and …